Businessna

Zoom a success story Many people think that all industries and business fields are affected negatively by this COVID19 Crisis, but that is wrong thought as there is many industries and companies gained much profit and there is more interest in these industries and had many customers. One of these industries is online apps especially online meeting apps. One the is field leaders is Zoom App which is a video conferencing app, geared towards business usage. It was founded in 2011, by Eric Yuan, and launched in January 2013. While gathering considerable popularity and coming to run profitably in the following years, Zoom truly entered the public consciousness during the corona-virus pandemic of 2020. It was to Zoom that users across the world turned to stay in touch during the lock-down effected to stop the spread of the virus. with a million Zoom users logged within a few months (May 2013), and evolutionary Zoom had become a unicorn, reaching a valuation of $1 billion

Get a ride with your old phone Uber is one of the fast growing companies allover the world not only in Egypt. It depends mainly on its smartphone application. As long your company is successful you should improve your business and increase your customer database. This is what Uber did by targeting people who doesn't use smartphones by dedicating a phone number 15199 to order a ride with Uber. A good idea and targeting a remarkable segment in market who doesn't use smartphones. Uber has a problem with this advantage as they didn't use a suitable communication way to advertise about it. Just few outdoors on 6th of October Bridge, they should use TV ads to reach the targeted segment. Do Business with your own school.

Who is the most powerful???  Red Bull, Coca Cola Energy and Sting are 3 brands for the same product (energy drink). Each one of these brands has different marketing mix than the others. Here, we will see how the type of the targeted segment can change the marketing mix for the same product.  1- Product: the 3 brands offer 250 ml can composed of carbohydrates, caffeine, sugar and different vitamin B types with close proportions. Red Bull only has an extra ingredient called Taurine. 2- Price: Red Bull 25 EGP Coca cola energy 10 EGP Sting 5 EGP 3- Place: distribution plan for each brand is different than the others. Red Bull, exists in hyper markets, big markets, on the run and bonjour in class A areas. Coca Cola Energy, exists in hyper markets, Carrefour, metro market, kazyon in main districts in greater Cairo. Sting, kiosks in all streets, local and class c districts. 4- Promotion: Red Bull, depends on sponsoring sportive events, football clubs, car races and so